 |
 |
 |
Matthew J. Schramel
2230 Highland Hill Drive, St. Peters, MO 63376
314-276-7752, ms @ mattjs . com, www.mattschramel.com
EXPERTISE: Online Marketing Management
QUALIFICATIONS SUMMARY
Over 11 years of professional experience in marketing and creative design.
- Leadership: By example, to exceed business objectives
- Management: Optimizing driven, creative people
- Marketing: SEO, Google certified, AMA member
- Sales: Lead qualifying, closing, account management
- Retail: CPC, affiliate marketing, ad variant testing
- Creative: Web Design, Flash, graphic design & production, illustration
PROFESSIONAL EXPERIENCE
Marketing Director, Creative Director
Racing Net Source Publishing LLC (2002 - current)
Results
- Guided RNS from a start-up to a multi-million dollar internet company
- Created a new e-marketing business unit, servicing our advertisers,
creating the highest revenue growth for the company. - Managed several successful online retail stores
- Grew online traffic 987% to over 700,000 unique visitors per month
- Expanded the company by developing several profitable products.
- Website of the year runner up for the 2006 Dot Com Awards for the high performance automotive industry
Key Projects
- Manage 40+ online banner and PPC campaigns.
- Track conversions on all campaigns to optimize ROI.
- Lead web designer and creative director for all online properties.
- Build multiple, fully functionable e-commerce web sites.
- Cultivate a relationship between sales, marketing and production staff.
- Produce all sales and marketing communications.
- Innovate viral marketing, e-mail blasting, video content and advertising,
and social networking strategies. - Manage a growing team of creative professionals.
- Manage the day-to-day operations and develop new business
strategies with the CEO and COO.
Freelance and Entrepreneurial Projects
1998 - current
- Produced all e-marketing for the National Guard American Drag Racing League, including web site, magazine, promotions, and online television show.
- Launching a social niche networking site targeting 2,000,000 users.
- Launched Costhouse.com, and online retail and affiliate marketing shopping site.
- Developed a social-networking site for adjunct professors.
- Managed production of graphics for Dreyer’s ice cream web site.
- Produced graphics Department of Veteran Affairs videos presented to U.S. Congress.
- Handled Photo color-correction for nationally circulated catalogues, store imagery and model shots for a Macy’s campaign.
- Designed a trade-show booth for an Aerospace industry show.
- Other clients include: Andersen Consulting, CompareRateQuotes.com, DougHerbet.com, Energizer, Entellegence, Marketing Alternatives, Marketing Direct, Monsanto, Nestlé, Promotional Consultants Inc., and Zipatoni.
Interactive Marketer
PriceWaterhouseCoopers (1999-2001)
Managed proposals, presentations, web sites and other materials for the firm’s senior partners and Fortune 500 companies.
Graphic Designer
Wilcoxen Office Plus (1997-1998)
Designed and produced advertising, signage and other promotional communication.
EDUCATION & TRAINING
- B.S. E-Marketing, Maryville University, GPA 3.88
- Google Adwords Certified
- Web Design Certified, University of Missouri, St. Louis
ADDITIONAL INFORMATION
- Pursuing MBA
- Certified in PC, Mac, PhotoShop, Flash, Website analytics, Dreamweaver, Illustrator, Quark, Office.
- Available to travel and relocate